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GTA 6 sets a record: 29% of US gamers plan to buy it, according to Circana

October 29, 2026 · GTA6 Univers

The essentials

According to research firm Circana, 29% of US console and PC gamers intend to buy GTA 6, the highest purchase intent it has ever recorded for a video game.

Key takeaways · 1/4

29% of US console and PC gamers plan to buy GTA 6, according to Circana.

Key takeaways · 2/4

It's the highest purchase intent the firm has ever recorded for a video game.

Key takeaways · 3/4

The figure reflects stated intent, not sales or pre-orders.

Key takeaways · 4/4

Circana expects a knock-on effect on console, accessory and subscription sales.

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