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GTA 6: Miami-Dade County Strikes $3.9 Million Marketing Deal With Rockstar

October 29, 2026 · GTA6 Univers

The essentials

From the airport to the port to traffic signal boxes, Miami-Dade County has announced a package of GTA 6 advertising deals with Rockstar Games worth $3.9 million.

Key takeaways · 1/5

Miami-Dade County announced a package of GTA 6 marketing deals worth $3.9 million.

Key takeaways · 2/5

Game-themed installations are planned at Miami International Airport, PortMiami and on traffic signal boxes.

Key takeaways · 3/5

The "Welcome to Vice City" sign atop the Kaseya Center, a $975,000 deal, is included in the total.

Key takeaways · 4/5

That $975,000 is earmarked for a public park behind the arena, a project stalled for more than 30 years according to public radio station WLRN.

Key takeaways · 5/5

The county sheriff and several local officials have criticized the deal.

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